Nivea Case Study

In 2006 several studies were concluded with scents. Each study was done with varying levels of intensity of scents and with different spots. Each spot ran between 2 and 4 weeks.

During the first phase of the study conventional ads (spots) were used throughout Germany. During the last test the TBWA Hamburg created and ran a unique ad (spot) for scented cinemas.

An independent marketing research company conducted the audience research; with the results showing significant better to sensational results of remembrance for the different levels of scent concentration.

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